Plastone is produced
Plastone was produced in Chicago, Illinois, it was the first premium car polish.
Turtle Wax formed
PlastoneTM is renamed Turtle Wax® for its hard shell finish and The Turtle Wax company is formed
Tommy Turtle comes to life
The original Tommy Turtle circa 1949
Turtle Wax enters consumer brand markets
Turtle Wax capitalizes on the popularity of car wax and name recognition and enters consumer brand markets in hardware & grocery stores with innovation in shoe polish, rug shampoo, floor wax, and even a line of dessert toppings
Turtle Wax wins awards
The company wins awards for the new packaging on the Spray Car Wax.
First overseas manufacturing facility opens
Turtle Wax opens first overseas manufacturing facility in England just as founder Ben Hirsch dies.
Industrial Division formed.
The Turtle Wax industrial division is formed.
New product line
Turtle Wax introduces Black In A Flash.
Color Magic range is launched
Turtle Wax introduces it's Color Magic range in 6 colours.
New Ice range launched
Turtle Wax introduces it's new revolutionary Ice Range.
Color Magic range is extended
Turtle Wax introduces an extension of Color Magic range. including a wider range of products and colours.
Launch of Perfect Finish
Turtle Wax introduces it's new premium Perfect Finish range.
Turtle Wax opens it's new EA headquarters in Liverpool.