The Story

1944
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Plastone is produced


Plastone was produced in Chicago, Illinois, it was the first premium car polish.

1946
1946

Turtle Wax formed


PlastoneTM is renamed Turtle Wax® for its hard shell finish and The Turtle Wax company is formed
1949
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Tommy Turtle comes to life


The original Tommy Turtle circa 1949
1950
1950

Turtle Wax enters consumer brand markets


Turtle Wax capitalizes on the popularity of car wax and name recognition and enters consumer brand markets in hardware & grocery stores with innovation in shoe polish, rug shampoo, floor wax, and even a line of dessert toppings 

1963
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Turtle Wax wins awards


The company wins awards for the new packaging on the Spray Car Wax.
1966
1966

First overseas manufacturing facility opens


Turtle Wax opens first overseas manufacturing facility in England just as founder Ben Hirsch dies.

1977
1977

Industrial Division formed.


The Turtle Wax industrial division is  formed.
1989
1989

New product line


Turtle Wax introduces Black In A Flash.
1993
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Color Magic range is launched


Turtle Wax introduces it's Color Magic range in 6 colours.
2007
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New Ice range launched


Turtle Wax introduces it's new revolutionary Ice Range. 
2010
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Color Magic range is extended


Turtle Wax introduces an extension of Color Magic range. including a wider range of products and colours.
2013

Launch of Perfect Finish


Turtle Wax introduces it's new premium  Perfect Finish range.
2014
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New headquarters


Turtle Wax opens it's new EA headquarters in Liverpool.