Turtle Wax's 75th Anniversary

For the past 75 years, we’ve pushed beyond the boundaries of car care to discover new products, solutions and groundbreaking technologies that have revolutionized the detailing industry around the world. Each year, we pour more passion, wisdom and expertise into making it easy to achieve a showroom finish for professionals and at-home enthusiasts alike. We’re the originals, the only brand in car care to commemorate a 75th anniversary, so we’re making this one extra special.

Check out the brand-new launch of our 75th Birthday Kit, complete with our limited edition stickers, hoodie, hats and tees. Plus, the unveiling of our incredible, Hybrid Solutions 75th Anniversary Paste Wax, featuring our unique blend of 10 different premium waxes and the latest and greatest in graphene technology. Join us in celebrating this momentous occasion to collect our first-ever line of Turtle Wax merch while giving your car the ultimate high gloss!

1946

The Turtle Wax company is formed, named for the product’s hard shell finish, shining a spotlight on the first-ever liquid auto polish.

1966

Turtle Wax opens first overseas manufacturing facility in England. Founder Ben Hirsch passes away, leaving the company’s legacy with today’s Turtle Wax Chairman of the Board, Hirsch’s daughter, Sondra Healy. Turtle Wax eventually expands international distribution to more than 120 countries worldwide.

1982

By now, Minute Wax® silicone-based spray wax is invented by Denis Healy, Sr. With the launch of Minute Wax®, the Turtle Wax company doubled in size within two years and was also put on the pop culture map.

2019

The next generation of Turtle Wax innovation begins to launch, propelling the company to new heights with cult-followings of their ICE® Seal N Shine, Hybrid Solutions and Hybrid Solutions PRO products.